What are Embedded Payments?

Andy Lim
May 17, 2022

Avoid any payment facilitator that only offers a single solution for embedded payments. You’ll want to look for partners that provide different options that can meet you where you are on your payment journey — and scale with you. Talk with them to see if they offer services and support that will continue to meet your needs after the initial setup. One of the best ways to keep your customers coming back is by providing a slick, effortless checkout experience. Many businesses have transitioned away from face-to-face transactions to online and in-app sales with embedded payments. The term is used in several different contexts, so what are embedded payments, and how do they work?

What is embedded payment

Leveraging the IoT to create a smart fridge that allows customers to order groceries and meals delivered quickly to their door. Whether you’re opening up a new shop or need a solution integrated with your existing setup, we’ve got you covered. No matter your size, where you operate, or what kinds of customers you serve, we’re here to help you create more meaningful interactions between you and your customers.

Traditional financial institutions vs alternative lenders

Toast, which provides point-of-sale software and hardware, uses its payments revenue to subsidize its hardware, lowering overall costs for restaurant owners. An entrepreneur creating an online store using Shopify, for example, is provided with payments processing as a matter of course. She has a better experience through streamlined onboarding, unified dashboards and tools, and one fewer vendor to manage. Customers benefit from contextual, seamless experiences; platforms https://globalcloudteam.com/ can unlock new use cases and often use proprietary customer data to improve financial access, while reducing costs for their end customers. Demand will grow because the “better together” proposition promises to improve customer experiences and financial access, along with providing cost reductions and risk benefits to companies. Embedding a bank account and treasury services into your platform will mean users can manage their funds and pay bills from within the platform.

What is embedded payment

All of this goes away if you can offer your users an embedded payment processing solution. They can enjoy a plug-and-play service without the hassle of additional onboarding flows or integrations. And, if your embedded payments technology allows it, you’ll be able to provide users with a choice of payment methods that can be added with a click of a button. In that way, they can be sure their checkouts are as welcoming and frictionless as possible.

What are Embedded Payments?

Embedding payment functionality within a software platform is not just a future possibility. It’s now recognized as an essential feature for today’s software platforms to offer. Extend, the digital payment infrastructure for financial institutions to enable modern card experiences.Read Andrew Jamison’s full executive profile here.

  • Then, they partner with non-financial companies to get them up and running with these embedded finance products and services in weeks or months, rather than the years it would take to build.
  • It’s not hard to see why food delivery apps have gained such a devoted user base.
  • When consumers tap “confirm” on a rideshare app, they are usually too busy scanning the road ahead to consider the technical acrobatics occurring in the blink of an eye.
  • Empowered by VoPay, lenders can offer efficient and cost-effective embedded real-time funding options while reducing NSFs and returns during payment withdrawals through data-driven EFT and Interac e-Transfers.
  • In sum, it’s going to be increasingly difficult to separate embedded payments from the growing democratization of the payment experience.
  • We are available to answer your questions about whether embedded finance may also work for you.

What makes it unique is that its rates are calculated using live data from the vehicle owner. Ridesharing (or ride-hailing) is a service that connects drivers with passengers via an app or website. US-based Lyft has the second biggest share of the ridesharing market in the US, after Uber.


Lenders need to keep their consumers safe and at the same time protect themselves. Embedded payments have become the way to combat the security issues of storing sensitive data, credit card fraud, identity and information theft. Choosing the right embedded payments partner significantly reduces the risk for software vendors by alleviating many of the responsibilities. Best of all, the software platform can focus on their own expertise and leave payment-related complications to their payments partner, such as tracking complex regulatory guidelines or managing fraud and chargebacks.

Exploring the Expansive Opportunities with Embedded FinTech – William Blair

Exploring the Expansive Opportunities with Embedded FinTech.

Posted: Fri, 04 Nov 2022 19:30:50 GMT [source]

For example, payments are integrated with patient portals, so users can make payments at the same time they’re reviewing lab results or scheduling future appointments. With the company’s kiosk solution, patients can pay co-pays and account balances while checking in for an appointment. Embedded payments represents a vital customer retention solution in a time when companies are trying to make up for large losses in Best Upcoming Embedded Payment Trends customer loyalty and revenue during the pandemic. According to Omnicom Media Group, consumer brand loyalty dropped sixteen percentage points to 49% in the U.S. within the first nine months of the economic shutdowns in 2021. Adding embedded payments to your solution is a strategic decision, and there are two specific points in the lifecycle of the solution development timeline when every ISV should consider it.

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Even if you’re already a registered payment facilitator in one country, you may be looking to expand internationally, in which case you can work with us for facilitating cross-border payments. Embedded banking refers to tools that allow you to access your bank account information or interact with your bank account from a non-bank website or app. For example, some accounting platforms like Treasury Prime client Bench allow business owners to view their business account balances within the accounting app. In sum, the merchants who see themselves as enablers of a wide spectrum of digital services are going to be the winners of this new era of embedded experiences. This ecosystem minimizes disruptions to the customer experience and builds greater levels of brand trust. Any ecommerce merchant that’s tried to liaise with an external provider to solve an issue with a customer order, from a parcel carrier to a returns management provider, knows how time-consuming this can be.

What is embedded payment

With minimal incremental customer acquisition costs, platforms can raise average revenues per user, while keeping customers longer. The service gets more entrenched in customers’ respective business processes and adopted by the end users. This creates a virtuous cycle where the “better together” value proposition accelerates customer acquisition, while the additional revenue can be reinvested in the business to spur further growth. Embedded finance began as technology to merge software and commerce business models. Today, the use cases continue to expand, from Shopify’s embedded banking offering, Shopify Balance, to a myriad of buy now, pay later options at online checkout. Operational technology platforms see extreme benefits to adding an embedded payment system.

Who in the value chain benefits most?

Unlike a baby stroller or a dress, point-of-service lending caters to more significant purchasing that requires verifying creditworthiness as well . “The benefit for the customer is you don’t have to re-put in your credit card number. You don’t have to trust a third party that you don’t know with your personal information, but you’re able to check out seamlessly,” Abdulrazaaq said.

What is embedded payment

Up until now, accessing the payment technology needed to embed features would require lengthy vendor-onboarding processes, addressing compliance concerns and navigating archaic technology of legacy infrastructure. Fortunately, fintech has created a new opportunity for banks looking to modernize their offerings. Treasury Prime has seen clients like Bench and Zen Business have great success by embedding banking services in their products.

However, as with BNPL, the value to the merchant comes through increased sales conversion and larger basket size. Platforms don’t generate revenue through interest and generally pay a certain percentage fee to enablers such as Affirm to operate. The power of embedded finance to attract and retain customers is almost palpable. It enables businesses to offer a service that isn’t core to them, but is connected to the customer.

These are growing in popularity as businesses acknowledge that the expectations of B2B buyers are rising quickly based on their experiences as consumers. This can help companies understand their customers’ pain points better, implement more impactful marketing and inform their future development. Nowadays, even the simple task of having to repeatedly re-enter bank account details is seen as an inconvenience that can cause a purchase to be abandoned.

Embedded Payments Benefits Supplier-Buyer Relationships

In doing so, you’ll not only make life much easier for them, you’ll increase your customer loyalty in the long-run. To achieve this, you’ll need a payments functionality that supports online and in-person payments in one system. If your backend systems are connected, it’s easy for your users to support seamless cross-channel journeys, reconcile cross-channel payments, and enjoy valuable cross-channel insights. Lenders can monetize payment processing and diversify their revenue streams.

Many experts believe that FinTech will become a part of every business, and embedded finance may just be enabling that. With embedded finance, even regular businesses can offer their customers services they would otherwise need to go to a bank for. Thanks to powerful APIs, paired with intuitive front-end, embedded finance makes the financing services offered at the point-of-service seamless. In fact, many providers allow co-branding, so the whole process is uniform in terms of design. Combining with built-in financing options, that can allow businesses to increase their revenue and hit their target goals.

Embedded payments can also give consumers the option to pay directly from their bank accounts while saving merchants on fees. When a customer makes a purchase for the first time, the company’s embedded payment system saves their payment information. Keeping this information allows the company to offer its customers a one-click pay experience, ultimately building profitable brand loyalty.

In this article, we’ll explore what embedded finance is, the different types of embedded finance, and outlooks for growth and future trends in the embedded finance industry. In fact, private equity firms are increasingly insistent that the SaaS companies they’re investing in or purchasing have payment functionality as part of their software package. However, when software vendors first decide to include payments as part of their offering , it’s likely they don’t know where to start. While it’s one thing to test the waters with different strategies, it’s equally important to assess the partnership at stake. Choosing solutions based on the feature set today doesn’t always guarantee long-term success. However, finding a partner that offers flexibility within their offerings and can help you adjust to changing demand could pay off.

This means that if you’re a non-financial company, there’s no need to spend resources on research and development for a digital platform in an area where you have no previous expertise. ProductsRegPlatform product overview Our enterprise product, providing regulatory intelligence for large, global financial institutions looking to tackle complex compliance. Capitalizing on strong demographics, increasing digital adoption, maturing data ecosystem, and product expansion will help fintech accelerate financial inclusion within the regulatory guardrails. Embedded B2B lending encompasses loans provided by a platform to a business within that platform. For this research, we’ve also included loans, even if the true lender is a bank. Enablers will need to manage their operating costs in a bid to secure desirable platforms.

Integrating embedded payments through a platform like Apruve enables you to streamline payment options and offer extended terms right from checkout. Your customers can pre-qualify for credit and onboard almost instantaneously. They can also access the entire relationship online, including setting up autopay and track invoices from the buyer portal. B2B embedded payments platforms also have B2B-specific features, such as large credit limits, global trade capabilities, and purchasing team access that make purchasing easier and less time-consuming for your customers.

Author Andy Lim

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